Luli and her brother-in-law Augusto Hanimian are the creative forces behind Luli Fama Swimwear. They met in 1990 while both working for Augusto’s aunt, a well-known swimsuit designer. Together they gained practical experience in the fashion and swimwear markets. In 2003, Luli Fama was born.

Lourdes and Augusto work each season to create their own original prints. Luli Fama incorporates an eclectic mix of vibrant hues and bold prints resulting in a unique look that is at once sophisticated and festive. Luli and Augusto are inspired by a variety of factors, including Luli’s Cuban descent and Miami’s upbringing. The cosmopolitan culture and the Latin influence in Luli Fama are apparent in the contemporary shapes, intense colors and fusion of innocence and seductiveness. Making sure that each piece speaks directly from the hanger.

Year after year, the Luli Fama runway at Miami Swim Week is one of the most buzzed-about events of this sizzling weekend. The latest show, debuting the 2018 ‘Viva Cuba’ Collection, marked their 10th consecutive runway show. Luli Fama’s shows are lively, captivating presentations of artistry and glamour, which solidify the brand as one of the most bold, modern, and playful in the swimwear world.

Luli Fama has caught the attention of today’s leading personalities, including beyoncé, Jennifer Aniston, Shakira, Eva Longoria, and Kate Hudson, who appreciate and wear the designs. The brand is also popular with the current «it girls» such as Kourtney Kardashian and Emily Ratajkowski, and top models Adriana Lima, Miranda Kerr, Doutzen Kroes, Bar Refaeli, Marisa Miller, and others. They’re all fans of Luli Fama’s colourful print bikinis!

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